Context
War Child × NOA Collective
War Child works around the world to support children growing up in areas affected by conflict. Through education, psychosocial support and protection programs, the organization helps children rebuild resilience and regain a sense of safety and future.
The ambition of War Child is clear: to continuously increase its impact.
But the reality for many non-profit organizations is that fundraising markets are becoming more competitive, while societal challenges are only growing.
Together with NOA Collective, War Child explored a bold question:
What if we dare to aim for doubling our impact in the coming years?
Expertises
Services
RETHINKING FUNDING FOR LONG-TERM IMPACT
Growing impact requires growing resources.
Yet traditional fundraising models are under pressure. Donation markets are increasingly crowded, attention spans are shrinking and competition among charities continues to rise.
The challenge was to design a new strategy that could unlock structural growth in corporate funding, while staying fully aligned with War Child’s mission and values.
STRATEGIC INSIGHT
FROM STRATEGY TO STRATEGIC PARTNER
War Child is not only a humanitarian organization.
It is also a global leader in research and development around psychosocial support for children in conflict.
This insight became the foundation of the strategy.
Instead of approaching companies purely as sponsors, we repositioned War Child as a strategic partner in innovation and impact. Organizations increasingly want to contribute to meaningful change, but they also seek credibility, expertise and measurable outcomes.
BY POSITIONING WAR CHILD AS AN R&D LEADER IN CHILD RESILIENCE NEW OPPORTUNITIES FOR COLLABORATION, INNOVATION AND FUNDING EMERGED.
WHAT NOA BUILT
Together with War Child, NOA developed a corporate funding strategy focused on long-term, structural impact.
One of the outcomes: Peace of Business
BUILDING A NEW CORPORATE IMPACT MODEL
Including:
- A deep analysis of donor and corporate partner landscapes
- The development of compelling value propositions for corporate partners
- A strategic framework aligning War Child’s mission with companies’ CSR and ESG ambitions
- New fundraising channels and partnership models
- The creation of multiple income streams built around War Child’s expertise and knowledge leadership
- Strategic guidance on brand identity and style consistency to strengthen the organization’s positioning in the partnership landscape
The strategy focused on building mutually beneficial partnerships, where companies contribute to War Child’s mission while strengthening their own sustainability ambitions.
RESULTS
FROM INITIATIVE TO SCALABLE IMPACT MODEL
The collaboration resulted in a future-proof corporate partnership model designed to accelerate War Child’s impact.
Key outcomes include:
- A structured and scalable corporate funding strategy
- New partnership propositions connecting War Child’s expertise with corporate impact goals
- Multiple potential income models beyond traditional sponsorship
- Stronger positioning of War Child as a global thought leader in child resilience and psychosocial support
By reframing how companies collaborate with humanitarian organizations, the partnership opened the door to long-term, strategic impact growth.
