NOA is run by entrepreneurs who have been around the block a few times.
NOA was founded in 2022 by entrepreneurs Melle Schellekens, Lars Kappen and Geert Pelsma. Their paths crossed through The Good Roll and HappySoaps, two Dutch impact brands that proved everyday products can become serious drivers of commercial growth and social change.
That experience shaped NOA. We are not a traditional agency and we do not operate from the sidelines. We work as venture builders, combining strategy, brand, business development, partnerships and execution to create new companies, platforms and growth models.
Sometimes the opportunity already exists inside an organisation. Sometimes we identify it ourselves. In both cases, we shape the proposition, build the model and stay involved until it works in the real world.
Today, NOA builds ventures with companies, NGOs, foundations and entrepreneurs. Our ambition is clear: to turn meaningful ideas into scalable businesses and make impact a driver of growth.
Making commerce meaningful and impact scalable.
MEET THE PEOPLE TURNING BOLD IDEAS INTO REAL IMPACT
Melle
Founder & Chief Marketing / Strategy
Melle is a visionary social entrepreneur who proves that profit and purpose can reinforce each other.
At NOA, he shapes brand strategies that align commercial growth with meaningful impact.
His drive is building brands that create value for both business and society.
Niels
Business Development Director
Niels leads the our business development, building new models at the intersection of business and impact. Curious and hands-on by nature, he enjoys turning new opportunities into meaningful progress.
With a background at organizations like AFC Ajax and Heineken, he brings extensive experience in partnerships, sponsorships, and global events.
He focuses on translating this experience into scalable concepts and collaborations that drive both commercial growth and meaningful impact.
WALDI
Marketing & Performance
Waldi combines brand strategy, creative storytelling and data-driven execution to build campaigns that drive measurable growth and impact.
His work focuses on connecting brand building with performance marketing across digital, social and retail media channels.
He translates strong ideas into campaigns that deliver real business results and long-term brand impact.
Manon
Client Business Partner
Manon believes meaningful partnerships are the foundation of real impact.
At NOA, she connects organisations, ideas and people to build collaborations that create value beyond the brief.
With a strong belief in authenticity and shared growth, she helps turn purpose-driven ambitions into projects that truly matter.
Geert
Co-founder & Chief Growth
Geert transforms the biggest ideas into sharp narratives and measurable results.
As co-founder of NOA, he brings clarity to complexity and turns creative ambition into concrete growth.
A perfectionist at heart, he doesn’t settle for an eight when it can be a ten.
Lisa
Project Manager
Lisa brings a strong hospitality mindset into project management, always putting the end user at the center to create real value.
She thrives in dynamic environments, anticipating change and keeping projects moving forward with clarity and focus.
By aligning people, planning and execution, she ensures ideas translate into structured and impactful outcomes.
Floris
Art-Director & Founder The Branding Collective
Creative mastermind turning scattered ideas into striking clarity.
Brings order to chaos and crafts work that’s striking, colorful, and built to perform.
Based in Amsterdam: where rhythm, color, grit, and endless inspiration ignite.
Thrives on deadlines and bold, straight-to-the-point design that works for you.
Lars
Co-founder & Chief Commercial
Lars thinks bigger than most dare to.
As co-founder of NOA, he turns bold ambition into breakthrough commercial strategies that fuse innovation with real societal impact.
A natural connector with a powerful network, he helps organisations move from big ideas to movements that matter.
